Christmas
Shopping
Christmas shopping
actually starts whenever you decide to buy gifts and put them
away until the Christmas season begins.
Some retail stores start the Christmas season
early. I have noticed in some stores in our area that Christmas
decorations are on display and are for sale as early as August.
The store itself had not put up any Christmas decorations, but
the aisles were filled with ornaments, wreaths, candles, and
other Christmas trinkets. The store was decorated for Halloween
and then Thanksgiving with a few Christmas decorations
scattered around the store. Radio stations start playing
Christmas carols in mid-November.
The person who shops early generally has a
shopping strategy in mind and has planned for the year. Last
minute shopping, for this type of person, will generally be for
something or someone who had not been planned for or as party
favors.

For the retail trade, Christmas shopping begins
in earnest on what is known as "Black Friday." This is the day
after Thanksgiving. The kids are out-of-school. A lot of people
have the day off work. Family and friends may still be in town
after having celebrated Thanksgiving. The shopping malls and
department stores are filled. Some retailers advertise sales
for this day with pre-Christmas mark downs. When you are in the
store, there are announcements on the loud speaker for hourly
specials or special discounts in a particular department.
Retail sales on this day have been known to be about 70% of
some department store sales during the Christmas season.
If you are an early shopper, you can develop a
strategy that will assure you get the best prices for the gifts
you want to buy. Make a list of the gifts you want and visit
the various stores to compare prices. Make a note of the prices
and if you are shopping on "Black Friday" you may get a bargain
or two for your list. Stores generally run sales
year-round. So, if you are one of those really early
shoppers and you start your shopping for the next
Christmas year at the after Thanksgiving and after
Christmas sales, you may get some really good
bargains.
Retail stores generally have two sales days
prior to the "official" opening of the Christmas season. There
is usually a sale around Columbus Day which falls on the second
Monday in October and Veteran's Day, which is observed on
November 11th. You may get some good bargains on special items
during these sales.
Buying toys takes a bit more patience. Toy
makers generally do not introduce the special toys until the
beginning of the season. You and your children will see
advertisements for toys that may not be available in stores
until "Black Friday" or the beginning of December. This builds
anticipation and also desire for specific toys. Some toys are
so popular that people start lines at stores before they open
to buy them. There are always one or two toys that become the
"must-haves" of the season.
If you do your Christmas shopping during the
entire year, it does not mean that you will not have fun during
the Christmas season. It means that you will have the majority
of your shopping done and there will be less stress for you
during the Christmas shopping season.
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